12 questions calibrated to your business type. Get a real score, a straight diagnosis, and a clear picture of where your marketing is costing you.
Takes about 5 minutesScored to your industry and revenueAcquisition, conversion, and retention
Getting started0 of 12 answered
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About your business
This is how your score gets calibrated. Answer honestly.
What industry are you in? (each industry has different benchmarks, so this changes how your score is calculated)
How do customers buy from you?
What's your approximate annual revenue?
1
Acquisition
How new customers find you, and whether you have any control over it
Where do most of your new customers come from right now?
If referrals are your only source right now, pay close attention to the next two questions. A referral-only model isn't broken, but it has a ceiling, and most businesses don't find that ceiling until they've already hit it.
If your top lead source disappeared tomorrow, how long before revenue took a hit?
When you got your last three customers, did you know which marketing activity sent them to you?
What percentage of your revenue do you spend on marketing?
We'll use this alongside your industry to put the number in context.
2
Conversion
What happens to leads once they show up
When a lead comes in, what happens next?
Do you know what percentage of leads turn into customers?
3
Retention
Whether the customers you have are sticking around and spending again
What percentage of your revenue comes from repeat customers?
When did you last send something to existing customers that wasn't an invoice or a service update?
If a customer bought from you once and never came back, would you know?
4
Measurement
Whether any of this is actually connected to revenue
At the end of last month, could you have named which marketing activity drove the most revenue?
When something isn't working in your marketing, what do you typically do?
You're done. Get your score.
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Please answer all 14 questions before seeing your score.